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The piece

The knight. The only piece that jumps the line.

The move

Reach the buyer, past the gatekeeper, on every channel.

The outcome

Qualified meetings on your calendar, with a brief.
01 / ChapterThe case

Closers are expensive. Prospecting eats their week.

The best sales organisations split the job in two: demand generation by one team, deal closure by another.

A closer's calendar should be full of conversations with people who are ready to have them. In most teams it is full of research, list-building, unanswered sequences and the slow work of getting past the first gatekeeper.

We take that half of the job. Our team works as an extension of yours: your target market, your proposition, your CRM. We build the account and contact list, write the messaging for your buyers, and run it across email, phone, social, events and in person, sequenced by people who know your industry.

Every prospect is qualified against criteria we agree with you before the first message goes out. What reaches your calendar is a real buyer, with a real reason to talk, and a one-page brief.

02 / ChapterHow it works

Six channels, one conversation.

The mix is set per market and re-balanced monthly on what gets replies.

01 · Email

Sequences written for your market

Personal, specific and short, tested against alternatives, with deliverability monitored and volumes capped to protect your domain.

Per persona · tested weekly

03 / ChapterWhat lands on your desk

Meetings, briefs and a weekly truth.

Target account list

Accounts matched to your ideal customer, with the named people who sign and the people who influence them, verified and in your CRM.

Week 2

Messaging and sequences

The messages, by persona and channel, reviewed and approved by you before anything is sent.

Week 3

Qualified meetings

Budget, authority, need and timing confirmed against the criteria we agreed. On your closers' calendars, at the pace your market allows.

From week 5 · ongoing

Meeting brief

Who they are, why now, what they asked, what to bring. One page, with every meeting, before the invite is accepted.

With every meeting

Weekly report

Activity, replies, meetings, feedback and what we are changing next week. Written, and reviewed together.

Every Friday
Your closers should be closing. Everything before the first meeting is our game.
Lead Generation
04 / ChapterHow it runs

Twelve weeks, four phases.

An illustrative shape. We tell you what to expect for your market before we start.

I.

Weeks 1–2

Opening

Ideal customer profile, territory and qualification criteria, agreed with your sales lead. Target list built.

II.

Weeks 3–4

Development

Contacts verified, sequences written and approved, your CRM and inboxes set up.

III.

Weeks 5–8

Middlegame

Outreach live on every channel. Replies handled the same business day. First meetings booked.

IV.

Weeks 9–12

Endgame

Meetings on your calendar with briefs, the channel mix re-balanced on results, targeting tightened.

Daily

Replies answered and logged the same business day. Nothing warm waits over a weekend.

Weekly

The Friday report and a thirty-minute review with your sales lead. Targeting changes are made that week.

Monthly

Channel mix re-balanced, messaging refreshed, the account list pruned and extended.

05 / ChapterStandards

What we hold ourselves to.

Qualified means qualifiedThe criteria are agreed up front and applied honestly. A meeting that does not meet them is not counted.
A brief with every meetingYour closer never walks in cold. One page: who, why now, what they asked, what to bring.
Logged in your CRM within 24 hoursAccounts, contacts, activity and meetings live where your team already works, not in our spreadsheet.
Same-day repliesA prospect who answers hears back the same business day, from a person.
No spamSequences are written per market, volumes are capped, suppression lists are honoured, and your domain reputation is protected.
Weekly review, no surprisesYou see activity, replies and meetings every Friday. If something is not working, you hear it from us first.
06 / ChapterQuestions

Before you move.

Who actually does the outreach?

A dedicated team that works your market every day, led by someone who has carried a quota in it. You know their names and you hear from them weekly.

Do you work inside our CRM?

Yes. Accounts, contacts, activity and meetings are logged where your team already works, so nothing lives in a spreadsheet you cannot see.

What counts as a qualified meeting?

One that meets the criteria we agree up front: the right company, the right person, a real need and a reason to talk now. If a meeting does not meet them, tell us and we adjust the same week.

How soon do meetings start?

Research, data and messaging take the first few weeks. Outreach then runs continuously, and meetings follow at the pace your market allows. We tell you what to expect for yours before we start.

What if a meeting isn't a fit?

Tell us. We review every meeting with you and adjust the targeting the same week. A meeting that was not a fit is not counted as one.

701 / ChapterInsights

From the practice.

All insights
Playbook6 min read

What a qualified meeting actually means

Most pipeline programmes promise qualified meetings and never define the word. Here is the four-part test we work to, what it rules out, and why it has to be agreed before the first message goes out.

Read the piece
Playbook7 min read

The first ninety days in a new market

A new country, a new vertical or a new line of business: the opening quarter follows the same pattern. What to decide, what to build, when to start the conversations and when to judge them.

Read the piece
Guide6 min read

How to brief a closer

The meeting is booked. The brief decides whether it was worth booking. The one-page format we send before every qualified meeting, section by section, and what we ask for in return.

Read the piece

Your move.

Tell us the market you want opened and what is in the way. A senior member of the team will come back to you with a point of view on the first three moves.

Schedule a meeting +1 (415) 800 2109

New York · London · Dubai · Mumbai · Singapore hours

Plays well with

♜ Rook

Data Services

Verified contacts, so every move lands on a real person.
♟ Pawn

Feet on the Ground

Take the conversation in person, in markets you don't cover.