More Sectors

01 / ChapterThe terrain

Three problems, every sector.

The B2B buying decision is different in every industry, and the same in one way: the process is long, the committee is wide, and the competition is already there.

Across unrelated sectors, the leaders we work with describe the same three obstacles to winning new clients: gaining the buyer's attention, demonstrating value before the first meeting, and staying in touch until the relationship starts.

We create qualified appointments for your sales team so that their time goes into meeting potential customers and closing, not into prospecting. Campaigns are custom-designed for your market and priced to make sense at your deal size, and we nurture and engage prospects continuously so your team steps in at the right moment.

Attention

Earned with specifics, not volume.

Research on the account before the first message, every time.

Value

Shown before the meeting, in their terms.

A brief for your team and a reason for the buyer, both written in advance.

Staying in touch

Nurtured until the timing is right.

Long-cycle sequences that remain useful, so the buyer comes back to you.

02 / ChapterThe sectors

Where we have opened doors.

Financial services and insurance

Regulated buyers who need proof, references and a compliance story before a first call. Slow to trust, loyal once they do.

Healthcare

Clinical, operational and IT decision makers around one table, each with a different question and a different calendar.

Real estate and construction

Project-driven buying with long lead times, where timing the approach to the project calendar is everything.

Tourism and travel

Partnership- and distribution-led growth across many markets and seasons, with relationships that span borders.

Research and consulting

Expertise sold on reputation, where the introduction carries most of the weight and the first meeting is a test of judgement.

Aviation

A small, well-connected buyer community where every conversation is remembered and every event matters.

03 / ChapterThe pieces that fit

We start with the terrain, then pick the pieces.

♛ Queen

Strategy & Advisory

A go-to-market plan built for the way your sector buys.

♞ Knight

Lead Generation

Qualified appointments, continuously, in your voice.

♚♜ Castling

Events Marketing

The sector events where your buyers gather, worked properly.

04 / ChapterThe first 90 days

What a new engagement looks like.

Weeks 1–2

Opening

The sector's buying terrain mapped, target accounts agreed, the right pieces chosen.

II.

Weeks 3–4

Development

Messaging in the sector's language, contacts verified, references and introductions lined up.

III.

Weeks 5–8

Middlegame

Outreach live on the channels that work in this sector, first meetings booked.

IV.

Weeks 9–12

Endgame

Qualified appointments with briefs on your calendar, the approach tuned on what the sector answered.

601 / ChapterInsights

Field notes from this board.

All insights

Playbook30 September 20267 min read

The first ninety days in a new market

A new country, a new vertical or a new line of business: the opening quarter follows the same pattern. What to decide, what to build, when to start the conversations and when to judge them.

Read the piece

Perspective9 September 20265 min read

An account list is a point of view

A list of target companies is treated as data. It is actually a strategy: every record encodes a decision somebody made about who matters. Three questions to ask of any list before you work it.

Read the piece

Guide19 August 20266 min read

How to brief a closer

The meeting is booked. The brief decides whether it was worth booking. The one-page format we send before every qualified meeting, section by section, and what we ask for in return.

Read the piece

Your move.

Tell us the market you want opened and what is in the way. A senior member of the team will come back to you with a point of view on the first three moves.

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